Toss The Coin Limited - IPO

Incorporated in 2020, Toss the Coin Limited is a well-versed in all technology, enabling businesses to thrive with strategy-led and creatively backed market plans.

The Company offers a full suite marketing consulting agency for B2B tech organizations. They help businesses grow by implementing marketing operations that is creative, responsible and sustainable. They are the marketers with deep understanding of technology. They have worked with multiple technology organizations, big and small, to craft their GTM strategies from branding, content development, designs, websites, social media campaigns, customer success management, design thinking-based problem-solving workshops to consulting.

The Company's core values: 1. Strategizing to enable sales and demand generation 2. Crafting high-impact content collaterals for every customer touchpoint 3. Elevating brand voice with creative brand narratives, collateral development, designing and production 4. Implementing marketing campaigns and content outreach campaigns to scale business and generate brand visibility.

Their Services:

• CMO (Chief Marketing Officer) Office: This is a retainer model service vertical. As a CMO office they offer strategic consulting and advisory to small and medium enterprises.
• GTM (Go To Market) Office: This is the go-to-market service that they offer to clients as short-term projects. organizations to build their brand identity (logo, brand positioning), website strategy and development, and GTM collaterals like pitch presentations, brochures and emailers.
• Sales Enablement: Under this service, They offer demand generation, Request for Proposal strategy and content, and performance management.
• Design Studio: This is their bespoke design studio. Under this studio they offer all kinds of graphics and video services. This includes presentation enhancements, graphic designing, video production, UX/UI and 3D designing.
• Internal Branding: This is the CMO office for major GCC (Global Capability Center) players, Under this service they offer employer branding service to attract and retain talent.
• Kathai AI Solutions: This is the dedicated AI-based API (Application Programming Interface) production vertical. This is an internal vertical where their aim is to build AI APIs to solve most common marketing challenges.

Their Strengths:

• Specializing in tech B2B allows them to understand industry trends and deliver tailored, effective solutions.

• The smaller size enables rapid adaptability, letting us adjust strategies and respond quickly to feedback.

• They offer personalized attention, creating stronger client relationships that lead to loyalty and valuable referrals.

• They innovate and experiment with new strategies, technologies, and creative campaigns to differentiate themselves.

• Lower overhead costs allow them to offer competitive pricing, making them attractive to budget-conscious clients.

• They prioritize customer needs, providing exceptional service that fosters long-term, trust-based business relationships.

• Their strong digital marketing capabilities, combined with continuous learning, ensure they stay ahead in the market.

As of September 30, 2024, The Company has 43 employees.