Pelatro Limited - IPO

1. In-house technology development and testing capabilities.

2. Deep Domain Expertise.

3. End to End Platform.

4. Highly Referenceable Customers.

5. Our platform has a prominent position in various markets, a high growth market with substantial barriers to entry.

6. Profitable, low-cost business model built on an asset light, automated and scalable platform.

7. Growth driven, global customer base.

8. Patented Technology.

9. Experienced and dedicated Key Management Personnel, who are ably supported by our other employees.

1. We are substantially dependent upon customers renewing their subscriptions to, and expanding their use of, our platform to maintain and grow our revenue, which requires us to scale our platform infrastructure and business quickly enough to meet our customers' growing needs. If we are not able to grow in an efficient manner, our business, financial condition and results of operations could be harmed.

2. We are dependent on a small set of products, and the failure to achieve continued market acceptance of our products could cause our results of operations to suffer.

3. If our platform fails to perform properly or there are defects or disruptions in the rollout of our platform updates or enhancements, our reputation could be adversely affected, our market share could decline, and we could be subject to liability claims.

4. Our sales cycle with large enterprise customers can be long and unpredictable, and our sales efforts require considerable time and expense.

5. Our business depends on our ability to send consumer engagement messages, including emails, SMS and mobile and web notifications, and any significant disruption in service with our third-party providers or on mobile operating systems could result in a loss of customers or less effective consumer-brand engagement, which could harm our business, financial condition and results of operations.

6. We depend on our long term customers for a significant portion of our revenue, and any decrease in revenues or sales from any one of such key customers may adversely affect our business and results of operations.

7. We operate in limited geographies for a significant portion of our revenue and also depends on limited number of customers for our revenue from operations. Projects in new geographies may not be as profitable as in existing geographies.

8. We may need to reduce prices or change our pricing model to remain competitive.

9. We anticipate that our operations will continue to increase in complexity as we grow, which will create management challenges.

10. If we are unable to attract new customers and renew existing customers, our business, financial condition and results of operations will be adversely affected.