Divine Hira Jewellers Limited - IPO

1. Experienced management and well trained and trustworthy employee base.

2. Wide Range of Products.

3. Quality Control.

4. Strong understanding of customer preference.

5. Hallmarking and Unique Identification.

6. Experienced Job Workers and Vendor Network.

7. Design Innovation for Customers.

8. Customer Satisfaction.

1. Substantial portion of its revenues are dependent on few customers and the loss of, or a significant reduction in purchases by any one or more such customers could adversely affect its financial performance.

2. The company dependence on few suppliers puts its at risk of interruptions in the availability of raw materials, which could adversely affect the company business, financial condition and results of operations. Further, the company has not entered into any long-term agreements with its suppliers for raw materials and accordingly may not be able to enjoy credit and other facilities provided by its existing suppliers.

3. Its may be unable to obtain, renew or maintain statutory and regulatory permits, licenses and approvals required to operate its business which could result in an adverse effect on the company results of operations. Its require certain statutory and regulatory permits, licenses and approvals for the company business.

4. The non-availability or high cost of quality gold bullion and coloured stones may have an adverse effect on its business, results of operations and financial condition.

5. Its income and sales are subject to seasonal fluctuations and lower income in a peak season may have a disproportionate effect on its results of operations.

6. The company does not register its jewellery design under the Designs Act, 2000 and the company may suffer a loss of income if its designs are duplicated by the company competitors. Moreover, its susceptible to litigation arising out of infringement of copyright of designs.

7. The company generally do business with its customers on purchase order basis and does not enter into long term contracts with them. The company inability to maintain relationships with its customers could have an adverse effect on the company business, prospects, results of operations and financial condition.

8. The company dependency on job worker or Karigars for the performance of its operation may adversely affect the company business.

9. Any fluctuation and variation in price and supply of gold, which is a major raw material for the manufacture of its products, could adversely impact its income.

10. The company faces significant competition. Any failures to compete effectively may have a material adverse effect on its business and operations.